The always changing field of marketing is currently revolving around Content! Content is the King of the internet currently and in order to survive in the field of marketing you are required to contemplate on creating some engaging, interactive and crispy content. Content marketing alike the field of marketing is constantly changing around as well as it makes the contemplation on trends to be integrated into it that would help the content marketers to attract more customers. Currently, a number of trends of content marketing are floating around and here we present to you some of them.
1. Customized and Personalized Content
Too many companies are creating the content for their marketing but the only ones that are able to grab the attention of the customers or visitors are the ones that create something different and something unique. The world wants to see innovation and creativity and something personalized or else you might be lost in the crowd which definitely isn’t going to help your business in creating value through content marketing.
2. Work on Voice Search
The voice search has become an important element of internet surfing after the induction of AI in the world. This is what content marketers in recent times are looking to contemplate on. The content created through audios and vocals is becoming the newest and the trendiest thing in the content marketing field. Without even giving a look at their smartphone or technological devices the customers or visitors are able to contemplate on searching a number of things and if you contemplate on the same you can have the target market to be widened.
3. Wikipedia Pages
Nobody ever thought that the website that was created as an online encyclopedia would become the biggest content marketing platform in the coming times. But the times have changed and now Wikipedia has become one of the biggest content marketing platforms that are used by content marketers to get the attention of millions of people in a single go. You as a content marketer in this time could get to Wikipedia editors for hire to get you a Wikipedia page as these Wikipedia Editors for hire have an in-depth idea and knowledge about how the Wikipedia pages could be converted into content marketing opportunities. This is one of the most cost-effective trends as well as it could bring you a number of other benefits.
4. Influencer Marketing
Vloggers, Content Creators, Youtubers, Social Media Influencers, and such other people are what you can count on. This is known as Influencer marketing in recent times where you promote your brand by getting the content to be created and posted by these public figures who have a good reach and influence in public. After the increase in digital mediums and content creation, this has become an intriguing way of promoting the brand and organization under the domain of content marketing.
5. Animated Videos
People who think that content is all about written words are absolutely wrong. The times have changed now and content now is about all forms of expression either it is visual, audio or the readable content. This means that videos, audios and written forms are all the kinds of content marketing. One of the most impactful and engaging kinds of content is Videos and animated videos have become an important kind of content that contemplates on giving the users a detailed idea about what you are offering and how it can impact the target market.
6. Blogs and Written Content
Well, this is the oldest yet the most beneficial kind of content marketing in terms of conversion rate. The Call to action, SEO back linking and everything that it supports to bring the visitors towards the company homepage or website which eventually gives them benefits in increasing the conversions as well as in their Google ranking. I think this was a trend back in time however the same is still in the trends and what I personally think is that till content marketing is being used in the world this trend would stay in there. Maybe the specifications and things of the same might change or get modified but completely knocking this kind of marketing out is impossible I guess.
Who did ever thought that with writing just a blog I would be able to gain the attraction of millions of people at the same time? Or maybe whoever thought that through one of the techniques of content marketing I would be discussing content marketing itself? But as always the world of technology is surprising us with offering things that we didn’t imagine and some of these trends mentioned above are the utter expression of the surprise and unexpected. And possibly to conclude it all I would say that we can expect more of the unexpected and amazing or surprising trends to be included in the marketing field.
