A website for the lawyers must reflect the nobility of the legal profession. Apart from this, it must make it easy for the clients to locate the firm and create a good impression. The design of a law firm website is significant for the generation of sales, which is also called conversion in marketing. Without a properly designed layout for the site, the lawyers cannot expect a number of forms to be filled up or get many phone calls to inquire about the services they offer when compared with the website of the competitors. Whether you are initiating a new site for your legal firm or want to create a site that boosts the rate of conversion, the following methods can be adopted for increasing the chance of your success.
Using a CMS
Using a CMS such as WordPress is a good recommendation as it provides numerous benefits to the lawyers as far as the site design aspect is concerned. The following are the reasons for using this CMS
- With a number of plugins, it is easy to make the site highly functional and powerful.
- You can now make the site professional even if you do not have knowledge of coding.
- You will come across several resources, articles, and tutorials that are available about the platform.
- There is no dearth of inexpensive and attractive themes.
- With WordPress, you can easily set up a site on your own without technical knowhow.
- Not only is the CMS stable, but it enables you to add or update the content.
For a professional site with low maintenance cost, WordPress is the best option.
Content and keywords
While writing, about seventy percent of people use the search engine to find relevant information. Therefore, the attorneys conducting business online need to get themselves located organically, which also implies that you are adding the best optimization techniques to your website. Try to use the keywords on your web pages and organize the content under the primary theme. All that you have got to do is to align yourself with the thoughts of your clients while designing the pages so that they can get you more easily.
In addition to this, the lawyers need to carry out basic research of the keywords to find out the specific terms they need to target for the practice area and the location. After this, they can decide the theme on which the site is going to be based. For instance, an injury lawyer must use injury law as the main category and then stretch to the sub categories such as workers compensation, road and pedestrian accidents. When you organize the website properly according to the keywords, you can easily make it SEO oriented and enhance the flexibility of the search engines while serving and indexing the content. With logical organization of the content, the users can stay on the site for a longer time as the things are easy to find, and send positive signals to the search engines.
The primary aim of your sites is lead generation for the potential clients, but when you already bring a great number of these clients to your firm, go on to make the lawyer website development more informative with contact methods that they can hardly miss. For instance, you can add the contact information in two prominent places of the site. The contact information has to be in accurate and precise. If you want to follow the right way to secure correspondence from the prospective and existing clients, the contact information must also include the social media links and email.
Keeping the validity of the brand
When it comes to law firm website development, the validity of the brand and awareness are significant aspects. Without an identifiable and distinct brand of your site, you are not going to be easily identified on the internet and compete with the firms that are already on the web. According to the experts of this industry, your site must have a uniform design for success for which you require a consistent and strong sign that attracts the clients instantly. Apart from this, you cannot leave behind the endeavor of the firm to excel constantly, which shows your commitment towards the clients.
Stick to plain language
There is no doubt that you have excelled in the field of law due to your skills, knowledge and familiarity with legal issues, but your clients may not have ever opened a textbook of law, so they are more likely to find the legal terms foreign. Ask a law firm marketing consultant and you will readily come to know the significance of using plain language on the website, so that they have less trouble in understanding the services you offer and the kind of legal work in which you engage.
In today’s scenario, you cannot rely on English as the central language of the site whether it is for existing or new clients. Even though it largely depends on the volume of clients you handle, you have to determine carefully whether you need a multilingual site. Try to make the site bi-lingual if you do not have too many non-English speaking clients.
Finally, your website must engage the clients and appear thoroughly professional with user-friendly links, menus, and features for the clients. With a strong and uniform design, the probability of your law firm to engage more clients is going to increase.