People usually visit websites that have a higher ranking, and, therefore, it has more extensive traffic. SEO or Search Engine Optimization refers to the practice of ensuring a website secures a high rank in the Search Engine Ranking Positions or SERPs.
However, it is not easy to be successful with SEO practices and efforts. There are a few specific things you should not do and a few things you should certainly do in SEO digital marketing to make it successful.
It is very important to ensure this because SEO practices and the requirements of Google and other search engines keep changing all the time.
So, here are a few Do’s and Don’ts of SEO strategy:
The Do’s List:
Create a meaningful and crisp metadata description of the content of your webpage. You may use keywords in it to attract viewers and facilitate relevant searches.
Ensure you have a strong presence and are easily found on social media. Use the platform wisely to ensure a better SEO result. Therefore, interact with others and update your pages with fresh content regularly. Also, update your profile and web pages regularly.
You can increase organic searches and improve your website ranking by creating Google+ pages and verifying your business. This ‘Plus’ from Google needs you to be on it if you want to be on the first page.
Know more about the target audience and create strategies according to their needs and personalities. This will help you to catch their attention and improve the search rankings.
Always design your website so that it can be accessed via different devices, over and above desktop and laptop computers.
Be consistent with the frequency and quality of the content of your website. Publish often but make sure you publish good content. This will bring in more traffic.
Your website must have a FAQ page to answer all common and probable queries of the customers. This way, the users will not have to wait, making your site more efficient.
Be unique, specific, and valuable if you want to lead in your field. Make sure you use all available SEO tools to be specific and valuable from all perspectives.
The Don’ts List:
Here are a few things you should never do in SEO digital marketing.
Do not put all keywords on a single page. Instead, use only specific ones for each page. This will enable the viewers, as well as the search engines, to know what the particular page speaks about. Moreover, the pages will not compete for ranking with each other.
Do not resort to unnatural words or keyword stuffing. Both these will adversely affect the searches and the page’s ranking. Keywords should appear naturally in the content. If you do not understand or like something, likely, viewers and search engines will not do as well.
Do not follow the link back or link exchange policy even if other sites link to you. Google does not like link trading or network. Instead, it appreciates a website generating its links.
Don’t skip or delete negative reviews. Google likes websites that respond to such reviews. It helps in determining how you deal with unsatisfied customers.
Do not panic if you suddenly see a steep drop in your ranking. Instead, try to find out whether any changes have been made in the search engine algorithm, which is highly likely to be the cause.
Do not do or change anything on your own. Always consult with an expert in SEO digital marketing because they are the ones who know the exact changes to be made based on different valuable parameters.
Never use any tricks such as obtaining and using unnatural links, duplicating content, article spinning, and others. The search engine algorithm will detect them easily and may even blacklist your website.
Most people now surf the internet through their smartphones and in most cases, they do not want to type in long keywords to search a website. They use voice commands.
Therefore, you should not ignore voice search.
There are many things to do and not do to make digital marketing successful. These were the most significant ones listed that will help you to put the right foot forward.
Also Read: 6 Key Reasons Why Local SEO Is Important