Did you that 95% of the new products launched each year fail?
The reason – Most consumers don’t have the time or energy to measure the pros and cons of a product in their shopping carts. As a result, they use a shortcut. This shortcut is called product packaging. Take Tiffany & Co. for instance. The brand’s iconic blue box has become the most popular package around the world. In fact, the brand’s encasement has become more recognizable than the jewel itself.
This reflects that packaging has become so powerful it is influencing buying decisions. Apple is well aware of this. That’s why it has invested in quality packaging. If you will ever watch an unboxing video for a brand new iPhone, you will come to know that people love Apple’s clean and minimalist packaging design.
It’s not the established brands that are investing in the quality product packaging.
Plenty of savvy startups are now also looking to create a memorable unboxing experience. Pad & Quill is one of them. The fast-growing startup that sells artisan iPad and iPhone cases enclose its products in premium brown paper with friendly messages printed on the inside. Plus, it uses a Roman seal to give off a hand-wrapped feel.
Yet, some companies still don’t take packaging into account, which results in poor sales and weak brand name. Here are five reasons why the Legacy Printing think investing in quality packaging is something you should do.
1. Let Your Product Stand Out
No matter what industry you are in, chances are you could be facing some serious competition. So how you plan on differentiating your product from the competition?
Custom product packaging is one way to stand out from the crowd and attract new customers. This is true, especially if you are selling a brick-and-mortar environment. Because packaging is the first thing your prospective buyers will see on the retail shelf.
Though the buyers cannot determine the total value of your product by its presentation, this is your first opportunity to win over the customers. Remember, you won’t get a second chance to make a good first impression.
The aesthetic appeal of your packaging must catch the customers’ eye. This can only happen when you will consider your packing as important as your product.
2. Create Brand Awareness
Just as packaging is responsible for the first impression customers will have of your product, the design is reflective of your brand’s identity. Thus, it should be on par with your product and brand image so it can leave a positive impression on the consumers and encourage them to buy it.
This means if you deal in luxury items your packaging should exude quality and opulence. However, if your brand cheers visionaries and forward thinkers, then your custom product packaging should reflect creativity and innovation.
Established brands recognize packaging can change the way shoppers interact with a product. They identify the products they already know, so when a business redesign its packaging it also changes their perception about the product. It’s critical that your custom made packaging should be at par if not better than the previous one.
Else, it can deteriorate your brand identity and delay the purchases until consumers reestablish the association with your product.
3. Communicate Important Information
Your product packaging should communicate all the important information. Why? Addressing your intended audience’s concerns and queries will help you win a bigger market share. Putting all the information on your packaging will give prospective buyers the important information they need to make the purchase decision. Here are a few questions that your packing should answer:
- Who made this product?
- Who is it for?
- What are the product ingredients?
- Where is the product manufactured?
- How customers can use this product?
- Does it have an expiry date?
- What are the benefits of the product?
- How it fits in your lifestyle?
- Why customers should buy your product?
- How can customers learn more about the manufacturer and companion products?
4. Offer Value to Customers
So far, the benefits we have discussed center around marketing. But, your custom printed boxes also need to be functional and practical. For instance, if customers can use your packaging after consuming the product, then it can be as useful as the product itself.
The practical custom packaging solutions will serve three primary functions starting from production to storage and delivery:
- Protection: Without a safe packaging solution, your product will remain vulnerable to environmental hazards. The proper packaging design keeps your product safe until it reaches the end user.
- Storage: Before the product is delivered, it exists as an inventory. To ensure your product can be easily stacked, stored, and shipped, you must take this into account.
- Delivery: From the point of purchase to the point of sale, packaging must ensure the product reaches safely into the hands of your customers.
Investing in quality packaging is worth the money. Not only it benefits your brand but also improves customer experience. Most of all, it boosts your brand presence and allows your product to stand out in a fiercely competitive market. But, this is only possible when you team up with a reliable and professional packaging firm like The Legacy Printing. The packaging supplier has produced quality packaging for many businesses you may know. More importantly, they ensure you get what you’ve been promised. That too in the shortest possible time.