Holidays are an exception in terms of how customers will behave. Shoppers are excited to buy their favorite list at huge discounts that they have saved in carts for a long time.
With the right Digital Marketing in Fashion Industry, you can convert these shoppers into loyal customers. So it’s the right time to ramp up your holiday marketing campaign.
Marketing Ideas to Boost eCommerce Sales During the Holiday Season
1. Prep Up your website for a Holiday Marketing Campaign
This holiday season creates eye-catching website pages that lure your customers. Personalize them as it seems compelling and fill them with offers; your visitors won’t resist buying your product.
What to Keep in Mind?
- Festive CTAs should be your spotlight.
- Keep your message clear with personalized greetings.
- Sales banners or pop-ups on major fashion categories.
- Improve your webpage loading speed.
2. Run Holiday Giveaways on Social Media
Brands are now using giveaway methods on social media to create interest in their products or services. Generate interest for your customers by uploading attractive giveaway hampers of fashion.
It is one of the best cost-effective methods that help you build followers and engage with them. Ask them to comment, like, share, etc. are even more exciting on your giveaway.
You can simply get in touch with your target audience by digital marketing strategy in fashion industry with promotional contests and interesting giveaways about the upcoming holidays. Some examples are running a festive quiz, making a wish contest, photo caption, first comment 50% offer, etc.
3. Create a Sense of Urgency
The holiday season means special offers, huge discounts, and exciting items. If you want to enhance your brand awareness, reduce your profit margin and observe an increase in sales. When your brand offers limited time, it boots their sales.
Use words like offer limited for 3 hours, Deal of the day, 50% off on first order to make your customer feel happy. You can also create hype by using a timer that shows how much time is left to grab that enticing deal.
4. Boost Holiday Conversions by Offering Free Gifts
Join the holiday spirit and make it successful by offering free gifts with each purchase. Free words put your shoppers into the buying mood. It will level up your revenue when you give away objects for free.
FREE gifts make everyone feel loved. It makes customers feel you care enough to celebrate the holiday with them. You will grab several sales as it works as a strong conversion booster too.
5. Leverage the Power of Email Marketing
Email marketing offers you a wonderful chance to reach out to customers and generate more leads by promoting the need to “share”. It is the best holiday marketing tool no matter what time of the year. An informational content that includes a couple of banners, a few links with offers, a navigational bar, and a social media icon.
Time plays a crucial role. In case if they miss your email, send the email before, during, and when the sale is about to end. The thought of losing a great sale gets you last-minute surprising sales boosts.
Relish this holiday! It is one of the best times to make your investment and connect with your target audience. A golden opportunity to grab your visitors and turn them into consumers.
Digital marketing in fashion industry is essential to make the campaigns shareable and able to deliver the best deals across all your channels. This holiday season places you with maximum success in your business.