Signs, signs, everywhere there are signs. Well, that’s because signs are very important for business custom advertising. Outdoor Signage offers a variety of functions and drawbacks that are too few to count.
Outdoor signage is a crucial addition to enterprises’ advertising toolkit. A strategically placed outdoor sign catches the attention of passersby even from a distance. An outdoor sign can be installed on the exterior of a building, or in another high traffic location. Well-designed colorful neon signage can attract potential customers and give you a competitive edge.
Significance of Outdoor Signage
1. The Ultimate Attention Seeker
One of the primary functions of outdoor signage is to help customers locate a business or establishment. Unique business signs play a pivotal role in helping customers arrive at your doorstep.
Well-designed signage is like a landmark. Hence, they must be big and bold so that new customers visiting your location for the first time can easily find your venue, and not deter away to your competitor just because it is easier to locate.
2. Excellent for Branding
The first impression is the last. This definitely holds true when it comes to a business-customer relationship. Outdoor signage helps leave an image of your brand in the minds of potential and existing customers alike. Your signage must reflect the ethos of your brand, and most importantly the products or services that you sell.
In today’s world of digitization, digital signs help you promote your business in the form of visual advertising. It creates an instantly recognizable persona for your brand that will make your customers think about your brand whenever they see a similar digital sign.
3. Has a Psychological Impact
According to research, large signs with catchy phrases and relevant images receive 94% more traction than simple and plain text. It is for good reason that major corporations such as BMW and Coca Cola have very unique logos that their customers can picture within their minds.
They also use specific colors to highlight their logos and do not just resort to any color. Their choices of color are scientifically backed and provoke a psychological and emotional response from their customers.
4. A Cost Effective Marketing Tactic
Digital advertising can cost a fortune to promote one’s business. On the contrary, exterior signage provides a cost-effective means for one to promote his/her brand.
One can invest in building signs, stand-alone signs, billboards, or hoardings. Building signs are usually the preferred choice as they do not need to be replaced with seasonal campaigns in most cases.
Subliminally, building signs convey stability and permanence. A well-designed sign will cater to your target audience, but also a wide range of age groups, instantly!
The best thing about Outdoor Signage is that it serves multiple purposes. Most brands use digital signs as a tool for communication with their customer base.
They pass on information such as seasonal discount offers and new product arrivals through outdoor signs so that their customers would eagerly wait in anticipation and rush to buy their favorite products during the offer period. So, when do you plan on having your very own outdoor signage?