Pay-per-click (PPC) marketing, also known as online search advertising, is an important digital marketing strategy used by millions. It helps businesses of all types drive conversions, website traffic, brand awareness and many other key marketing objectives. When deciding how to enter the world of PPC marketing, companies first need to choose what ad platform they will use. The majority of these businesses choose Google Ads to begin their PPC journey.
There are a number of reasons why you should use Google Ads, especially if you are new to paid search marketing.
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You Can’t Ignore Search Engine Marketing
Search engines are a critical marketing channel that businesses absolutely need to take advantage of. This is often the first channel that today’s consumers come to when they need to find a product, answer a question or discover a solution to their problems.
When businesses can position themselves to supply the answer to those search queries, the results are tremendous. Not only will it achieve those marketing objectives mentioned earlier (conversions, website traffic, etc.), but acquiring new customers through search engines can have a substantial impact on your revenue.
It’s Google!
When it comes to search engines, Google is the biggest and the best. It has a staggering 92% of the search engine market share, leaving but scraps for its competitors. That’s why people say “I’ll Google it,” and not “I’ll Bing it.”
This commanding market share and popularity result in over 3.5 billion searches every day on Google. So, no matter what type of business you operate, there are undoubtedly Google users looking for you! Without Google Ads, you can’t advertise with the world’s most visited website.
Google Ads Is User-Friendly, Accessible And Intuitive
Google is king when it comes to developing easy-to-use tools that are accessible by even the newest of users. The setup process itself is painless and Google will even recommend the best settings to use based on your goals and situation.
Once setup is finished, Google will continue to supply you with suggestions and helpful tips on how to grow your search ad campaigns to gain better results.
Plus, when you hit a roadblock or need a question answered, Google has a library of insightful support articles that efficiently solve any problem you may encounter.
Organic Search Marketing Is Slow; Google Ads Is The Shortcut
Marketers often look at search marketing as a two-sided coin. On the one side is paid advertising through Google Ads. The reverse side is organic search ranking through SEO tactics.
Why pay for advertising through Google Ads when you can achieve organic search rankings for free? While SEO is free in theory, it requires a tremendous amount of time. And, some keywords are simply too competitive to rank for organically. You can spend months grinding the SEO best practices to the bone and still not reach the top position.
Sometimes, the only way to reach the coveted top of the Google SERPs is to pay. With the right campaign and bid, you can reach the top of search results that would otherwise take years to climb with organic search optimization. In PPC I can use the best PPC automation tool to gain the rapid result in organic nothing automation to use.
It’s Not As Expensive As You Think
Small business owners are particularly wary of Google Ads, and PPC marketing in general, because of the paid component. While this concern is justified, it shouldn’t cause you to ignore the potential value of Google Ads altogether.
What many of these wary owners and marketers don’t realize is that your Google Ads budget is completely in your control. You can advertise with as much, or as little, of your marketing budget as you want.
And, because search ads use the pay-per-click model, you only pay when someone visits your website through an ad message. If your landing pages are optimized to convert these clicks into customers, you’ll be generating much more revenue than you’re spending.
Not Just Search Engines!
While Google Ads is arguably best known for search ads, the platform also includes display ads, shopping ads and other networks that provide advertising opportunities outside of search engines.
Display ads, for example, can appear on over 2 million websites that have partnered with Google through their AdSense program. And that’s just the icing on the cake. The real power of display ads is the opportunity to advertise on YouTube (by the way, the second most popular website on the Internet after Google) and Gmail!
Conclusions
Google Ads is the best online advertising platform and it isn’t even a close race. It serves the largest audience of Internet users and it is the most versatile platform that offers plenty of easy-to-use options to marketers, no matter the experience or budget.
Related Guide: Google Shopping Campaign Optimization
